Inbound Marketing vs. Outbound Marketing: What’s the Difference? Inbound Marketing focuses on attracting potential customers to your business through content marketing, social media, search engine optimization (SEO), and other strategies designed to pull people in. It’s a permission-based approach where customers seek you out for valuable and relevant content. Some of the key elements of inbound marketing…
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The Power of Behind-the-Scenes Videos: Boosting Your Brand and Sales In the ever-evolving landscape of digital marketing, small business owners are constantly on the lookout for innovative ways to engage their audience, grow their following, and ultimately, increase sales. One trend that has been gaining significant traction is the creation of behind-the-scenes (BTS) videos.…
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Pheple Federal Credit Union: June 2024 Chamber Champion Pheple Federal Credit Union has been honored as the Westmoreland County Chamber Champion for June 2024, a prestigious recognition that underscores their exceptional contributions to the community and unwavering commitment to enhancing financial wellness for their members. This accolade, awarded by the Westmoreland County Chamber of Commerce, highlights…
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Westmoreland Arts & Heritage Festival: Non-Profit of the Month for June The Westmoreland County Heritage & Arts Festival has been named the Westmoreland County Chamber of Commerce Non-Profit of the Month for June 2024. This prestigious recognition highlights the festival’s significant contributions to the local community, celebrating its rich cultural heritage and fostering a vibrant…
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Op Ed: Reforming NOL Provisions is Crucial for Pennsylvania’s Economic Future by Dan DeBone, President/CEO of the Westmoreland County Chamber of Commerce As Pennsylvania’s budget discussions and negotiations continue, there is an urgent issue that needs immediate attention: the state’s outdated and restrictive Net Operating Loss (NOL) carryforward provisions. For too long, Pennsylvania has…
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5 Emails That Will Grow Your Business Not all visitors are immediately prepared to make a purchase. However, a significant number are eager to learn from you. This underscores the importance of having a lead magnet on your website-a complimentary resource, training, or course for which visitors are willing to exchange their email addresses. Unlike social media…
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10 Innovative (and Cost-Free) Strategies to Grow Your Small Business Growing a small business can often seem daunting, especially when you don’t have the same marketing budget as large corporations. However, it’s a mistake to think that you can’t afford to market your business effectively. There are numerous creative and budget-friendly ways to attract new…
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The Tool Belt Generation: Revitalizing Our Workforce, One Trade at a Time In today’s workforce, a new generation is adapting their skills to meet the demands of a changing job market. With the rising cost of college education, Gen Z is finding alternative career paths, turning to trades such as construction, mechanics and electronics. This…
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Maximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams In the rapid and competitive nature of today’s work environment, possessing the skills to influence others, make decisive choices, and steer projects to success has never been more crucial. Matt Abrahams, a communications expert, Stanford professor, and the author of Think Faster, Talk…
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9 Essential Retail Marketing Strategies for 2024 In an era where e-commerce giants seem to be taking over, the significance of brick-and-mortar retail can’t be overlooked. Generational preferences, along with the 24/7 convenience of online shopping, account for much of the differences between online buying habits compared to in- store. Still, many consumers note that…
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