5 Emails That Will Grow Your Business Not all visitors are immediately prepared to make a purchase. However, a significant number are eager to learn from you. This underscores the importance of having a lead magnet on your website-a complimentary resource, training, or course for which visitors are willing to exchange their email addresses. Unlike social media…
Read More10 Innovative (and Cost-Free) Strategies to Grow Your Small Business Growing a small business can often seem daunting, especially when you don’t have the same marketing budget as large corporations. However, it’s a mistake to think that you can’t afford to market your business effectively. There are numerous creative and budget-friendly ways to attract new…
Read MoreThe Tool Belt Generation: Revitalizing Our Workforce, One Trade at a Time In today’s workforce, a new generation is adapting their skills to meet the demands of a changing job market. With the rising cost of college education, Gen Z is finding alternative career paths, turning to trades such as construction, mechanics and electronics. This…
Read MoreMaximizing Your Influence in the Workplace: Strategies from Communication Expert Matt Abrahams In the rapid and competitive nature of today’s work environment, possessing the skills to influence others, make decisive choices, and steer projects to success has never been more crucial. Matt Abrahams, a communications expert, Stanford professor, and the author of Think Faster, Talk…
Read More9 Essential Retail Marketing Strategies for 2024 In an era where e-commerce giants seem to be taking over, the significance of brick-and-mortar retail can’t be overlooked. Generational preferences, along with the 24/7 convenience of online shopping, account for much of the differences between online buying habits compared to in- store. Still, many consumers note that…
Read MoreFEATURED ARTICLE: FTF Bans Non-Competes As the President of the Westmoreland County Chamber of Commerce, it’s important for me to keep you informed about regulatory changes that could impact your businesses. One such change that I want to bring to your attention is the recent decision by the Federal Trade Commission (FTC) to ban most…
Read MoreExtreme Ownership: How Leaders Can Transform Business Culture with Radical Responsibility Jocko Willink explains that extreme ownership is more than a strategy; it’s a mindset shift that changes how we see leadership. Willink, a highly decorated former Navy SEAL officer and bestselling author of Extreme Ownership, recounts a harrowing incident from Ramadi, Iraq, in his 2017 TedTalk.…
Read MoreUnderstanding the Complex Role of HR in Today’s Workplace The HR Paradox: Balancing Unity and Division Many people think HR is just there to enforce management’s rules without question. But the reality is more complex. A successful company depends on HR’s skill in balancing what the bosses want with taking care of employees’ needs. In…
Read MoreAI is a Tool, Not an Employee Submitted by Mark Whittaker, Whitmark Digital Have you been paying attention to the artificial intelligence revolution? I have, and many of us in digital marketing find it hard to talk about anything else these days. It’s hard to summarize “AI” in just a few paragraphs, and new AI…
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